The recent economic crisis and subsequent response by both the government and individuals alike led us to question the future being created for our nation’s youth. Many consumers behaved irresponsibly with credit, leading to ballooning personal debt. Likewise, government deficit spending has left a significant debt burden for future generations. This led to our wake-up call for more effective financial education.
Upon further reflection, we found the root cause of the problem was something more fundamental – a lack of understanding of core values and concepts inhibited sound financial decision-making. While many 
organizations provide financial education, none provide character-driven financial education. Thus, a business was born to help train kids in concepts of both character and economics.
We can’t change the world until we change ourselves. - Notorious B.I.G.
