Core Values and Concepts | Financial Literacy for Kids | Financial Literacy + Core Values = True Wealth

Integrity

Weakness of attitude becomes weakness of character.” –Einstein
A person of honesty speaks the truth. A person of integrity lives it.
A person’s character is the sum of his thoughts.
Always tell the truth, then you don’t have to remember anything.
In matters of style, swim with the [...]
Compassion

We make a living by what we get, we make a life by what we give. -Sir Winston Churchill
If you have much, give of your wealth. If you have little, give of your heart. – Arab Proverb
Risk/Reward

“Far better it is to dare mighty things, to win glorious triumphs, even though checkered by failure, than to rank with those poor spirits who neither enjoy much nor suffer much, because they live in the gray twilight that knows not victory nor defeat.” — Theodore Roosevelt
“Man and the turtle are very much alike. [...]
Freedom

“The ability to do what you want, when you want, with whom and how you want.”
“Why do they always teach us that it’s easy and evil to do what we want and that we need discipline to restrain ourselves? It’s the hardest thing in the world to do what we want and it takes [...]
Wants/ Needs

“You can’t always get what you want, but if you try sometimes, you might find, you get what you need. – Rolling Stones
“Work like you don’t need the money, love like your heart has never been broken and dance like no one is watching.”
Choice

“Destiny is not a matter of chance. It is a matter of choice. It is not something to be waited for. It is something to be achieved.” -William Jennings Bryan
“We are the sum of our choices.”
“The better choices you make, the better choices you get to make.”
Enterprise

“Search not for opportunity in the distance but, find it right where you are.”
“Problems are opportunities. Limitations are the best friends of architects.”
“Luck is when preparedness meets opportunity.”
“Things may come to those who wait, but only the things left by those who hustle.”
Success/ Failure

“Success is the progressive realization of a worthy ideal.”
“There is nothing more unselfish than success because you cannot succeed without helping others.”
“Failure is simply the opportunity to begin again more intelligently.” – Henry Ford
“Failing is not falling down, it is staying down. You haven’t failed until you quit.”
“Every failure, every rejection, every heartache, carries with [...]
Attitude

“The optimist sees opportunity in every danger; the pessimist sees danger in every opportunity.” -Churchill
“Change the way you look at things and the things you look at change.” Dyer
“The power to think as you wish to think is the only power over which you have absolute control.”
“Attitude is everything.”
Conscience

“We can’t change the world until we change ourselves.” – Notorious B.I.G.
“There are ten weaknesses against which most of us must guard ourselves. One of these is the habit of trying to reap before we have sown, and the other nine are all wrapped up in the one practice of creating alibis to cover every [...]

Financial Literacy for Kids: We're the hope!

Most people would agree that there is a financial literacy crisis in America today. Many believe the solution is simply more economic education. We believe there is a more fundamental problem - kids are not being inculcated with core values and concepts that guide sound decision-making. Our solution is to develop "character-driven financial education", the goal of which is to lead children towards happiness and fulfillment we call trueWEALTH.

This is our mission and we thank you for being a part of the journey.

To view our non-profit foundation site, please go to www.TrueWealthKids.org.